Working Student Global Marketing Analytics & Effectiveness

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

• Support ongoing Marketing Analytics & Effectiveness projects, including Marketing Mix Modeling, post-campaign reporting, and data infrastructure enhancements
• Consolidate and analyze data from Google Analytics, Campaygn, Sprinklr, and Brandwatch, and assist in the development of benchmarks and best practices
• Create and maintain relevant Marketing Analytics training guidelines and documentation
• Manage smart link creation and ensure consistent naming convention adoption across the Global Marketing Analytics ecosystem
• Support with the centralization and standardization of Owned, Shared, and Earned Media data across regions, channels, and business units.
  
  

YOUR TALENT:

• Enrolled student in a relevant field, such as Business Administration, Marketing, Economics, Mathematics, Statistics or similar
• Excellent command of English language, both written and spoken
• Passion for data analysis with a strong interest in Marketing and E-Commerce
• Experience in Microsoft Office Suite, especially MS Excel and PowerPoint
• Creative thinker, curious, open-minded, and excellent team player
• Starting date: 01.08.2026; Duration: 6 months.
  
  

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.