
Required skills
Job description
PUMA Group posted this role. Below, we break down what it means for a working student in Herzogenaurach: your weekly hours, take-home pay and visa limits. You can also open ChatGPT or Claude with a ready-made prompt to tailor your CV, check your fit, draft a cover letter or prep for the interview.
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Description provided by PUMA Group
YOUR MISSION:
- Support campaign planning by gathering insights, organizing briefs, and helping prepare strategy documents and competitor research
- Assist with event logistics, scheduling, vendor coordination, and on-site support to ensure smooth execution
- Manage product seeding operations by tracking samples, preparing shipments, updating seeding lists, and monitoring influencer/partner posts
- Support PR activities by tracking press coverage, organizing media lists, and coordinating PR sample needs, as well as managing content and asset organization
- Provide general team support, including taking meeting notes, updating status trackers, and coordinating with cross-functional teams.
- Enrolled student in a relevant field such as Business, Marketing, or Fashion Management for the entire duration of the internship
- Strong interest in fashion and streetwear
- High enthusiasm, flexibility, and willingness to support all areas of the marketing department
- Proficient in PowerPoint, Excel, and Canva
- Ability to manage and deliver multiple projects on time, work in a fast‑paced environment, multitask, prioritize workload, and produce results with a sense of urgency in a highly competitive industry
- Hard‑working, upbeat, and friendly team player with excellent communication and English skills
- Driver’s license (Class B)
- Start date: 01.09.2026; Duration: 6 months.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
Working student essentials
What this Marketing internship in Herzogenaurach means for you: the pay rules, the social contributions, and what international students should check before applying.
Weekly hours
Internships have no 20-hour cap, but a voluntary internship longer than three months generally has to pay at least the German minimum wage. Mandatory internships in your study programme are exempt.
Working student rulesSocial contributions
Mandatory internships are largely exempt from social contributions. Voluntary internships are treated like regular employment once they run long enough, so contributions usually apply.
Check your insuranceInternational students
Non-EU students can work 140 full or 280 half days per year (raised from 120/240 in March 2024). A working student contract usually fits within this — confirm the exact limits printed on your residence permit.
Studying in Germany