Intern Global Paid Digital Media Strategy (f/m/x)
Required skills
Job description
BMW Group published this listing. We've added our own working-student context below — what this role means for your weekly hours, take-home pay and student visa as a student in Munich, Germany.
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Description provided by BMW Group
SHARE YOUR PASSION.
We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.
Our Digital Media Team at BMW Group Headquarters is globally responsible for paid digital media strategy, governance, enablement and infrastructure across all BMW Group brands. We work closely with regional hubs, local markets, agencies and global media partners to define standards, scale best practices and continuously evolve our digital marketing ecosystem.
What awaits you?
- You will support the development and maintenance of global paid media strategies and guidelines for digital marketing teams worldwide.
- Furthermore, you help build and evolve frameworks, standards and best-practice materials such as playbooks and documentation.
- In addition, you support the preparation and follow-up of global digital media community formats, coordinate inputs from markets and ensure alignment across stakeholders.
- Moreover, you collaborate with global media partners and agencies to analyze new products, features and advertising environments.
- You will also receive regular feedback from your mentor while contributing independently to tasks.
- Studies in marketing, media, business or a related field.
- Basic knowledge of digital advertising.
- Independent, structured and proactive mindset.
- Strong interest in global marketing and digital ecosystems.
- Curiosity for innovation, AI and new advertising solutions.
- Very good English skills; German is a plus.
What do we offer?
- Comprehensive mentoring & onboarding.
- Personal & professional development.
- Flexible working hours.
- Mobile work.
- Attractive & fair compensation.
- Apartments for students (subject to availability & only at the Munich location).
- And much more, see bmw.jobs/whatweoffer
Duration: 6 months
Working hours: Full-time
You can find helpful tips on your application and the application process here.
At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here.
Intern Global Paid Digital Media Strategy (f/m/x)
Working student essentials
What this Marketing internship in Munich means for you — pay rules, social contributions, and what international students should check before applying.
Weekly hours
Internships have no 20-hour cap, but a voluntary internship longer than three months generally has to pay at least the German minimum wage. Mandatory internships in your study programme are exempt.
Working student rulesSocial contributions
Mandatory internships are largely exempt from social contributions. Voluntary internships are treated like regular employment once they run long enough, so contributions usually apply.
Check your insuranceInternational students
Non-EU students can work 140 full or 280 half days per year (raised from 120/240 in March 2024). A working student contract usually fits within this — confirm the exact limits printed on your residence permit.
Studying in Germany
