Required skills
Job description
BMW Group published this listing. We've added our own working-student context below — what this role means for your weekly hours, take-home pay and student visa as a student in Munich, Germany.
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Description provided by BMW Group
SHARE YOUR PASSION.
We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.
Our team at the BMW Group is dedicated to digital marketing across European markets. We develop and optimize paid media campaigns across diverse channels and work closely with local offices, agencies, and internal departments. In this internship, you will gain valuable insights into digital marketing strategies for premium automotive brands like BMW and MINI.
What awaits you?
- You will support paid media campaigns across channels such as Social Media, Paid Search, and Programmatic Channels.
- Furthermore, you help coordinate external partners like agencies and collaborate with internal stakeholders from local offices and departments.
- In addition, you take on smaller projects in digital media, coordinating them with your team, agencies, and internal departments.
- Moreover, you contribute to various reportings and analyses of digital media activities to derive optimizations and improve media efficiencies.
- You will work in a diverse European team covering markets including Italy, Spain, UK, Nordics, and Poland.
- Additionally, you gain insights into BMW and MINI products, innovations, and product launches.
- Studies in business administration, marketing, or a comparable field.
- Advanced MS Office skills, especially in Outlook, Excel, and PowerPoint.
- Team spirit and ability to work with a high level of independence and flexibility.
- Relevant work experience from other internships or professional training.
- Knowledge of the marketing funnel, marketing channels, and analysis; experience with Adobe Analytics and Google Analytics is an advantage.
- High affinity for analytics, data, and precision.
- Fluent German (min. C1) and English skills.
What do we offer?
- Comprehensive mentoring & onboarding.
- Personal & professional development.
- Flexible working hours.
- Mobile work.
- Attractive & fair compensation.
- Apartments for students (subject to availability & only at the Munich location).
- And much more, see bmw.jobs/whatweoffer
Duration: 6 months
Working hours: Full-time
You can find helpful tips on your application and the application process here.
At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here.
Intern Digital Marketing (f/m/x)
Working student essentials
What this Marketing internship in Munich means for you — pay rules, social contributions, and what international students should check before applying.
Weekly hours
Internships have no 20-hour cap, but a voluntary internship longer than three months generally has to pay at least the German minimum wage. Mandatory internships in your study programme are exempt.
Working student rulesSocial contributions
Mandatory internships are largely exempt from social contributions. Voluntary internships are treated like regular employment once they run long enough, so contributions usually apply.
Check your insuranceInternational students
Non-EU students can work 140 full or 280 half days per year (raised from 120/240 in March 2024). A working student contract usually fits within this — confirm the exact limits printed on your residence permit.
Studying in Germany
