Working Student (Marketing- Paid Media)

What's the role?

We are looking for a motivated and detail‑oriented Paid Media Working Student to support our Global Paid Media team in managing and optimizing B2B campaigns across Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager.

In this role, you will be actively supporting and learning how to work with Paid Search and Paid Social, gaining hands-on experience with global digital advertising.

Key Responsibilities

Global B2B Campaign Support

• Assist in the setup, execution, and monitoring of Paid Search (Google & Bing) and Paid Social (LinkedIn) campaigns.
• Support keyword research, targeting setup, ad copy creation, and creative coordination.
• Help manage timelines and deliverables for global campaigns.
  
  

Performance Tracking & Reporting

• Analyze campaign results from platform dashboards.
• Prepare weekly and monthly performance reports using Excel and PowerPoint.
• Identify trends, insights, and optimization opportunities.
• Maintain documentation and assist in budget tracking.
  
  

Optimization & Quality Assurance

• Support A/B testing of ad copy, creatives, and landing pages.
• Review campaigns to ensure accuracy, brand alignment, and correct URL tracking.
• Monitor pacing and performance signals across multiple regions.
  
  

Cross‑Functional Collaboration

• Collaborate with Global Campaigns team, Content, Web, and regional marketing teams.
• Coordinate creative and landing page requirements for campaign launches.
  
  

Who are you?

Education & Skills

• Enrolled in a degree program in Marketing, Business or related field.
• Strong analytical skills and ability to interpret performance reports.
• Good proficiency in Excel (sorting, filtering, basic formulas) and PowerPoint.
• High interest in Paid Search, Paid Social, B2B marketing, digital advertising and AI.
• Detail‑oriented, organized, and eager to learn.
• Strong English skills (written and spoken) are required, as this is a global position.
• Basic familiarity with Google Ads, Bing Ads, or LinkedIn Campaign Manager.
• Interest in demand generation and B2B marketing funnels.
  
  

What We Offer

• Hands‑on experience across Paid Search and Paid Social.
• Direct mentorship from the Global Paid Media Manager.
• Exposure to multi‑market B2B campaign strategies.
• Opportunities to build strong analytical and reporting skills.
• A dynamic, international, and supportive team environment.
  
  

It is a 20hrs/week contract for 6 months for a working student.

• Applicant needs to have student status and must be enrolled in a German university in and around Berlin region.
  
  

We are looking forward to your application!

Change is HERE. Apply now.

HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Who are we?

HERE Technologies is a location data and technology platform company. We empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.

At HERE we take it upon ourselves to be the change we wish to see. We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people’s lives. If you are inspired by an open world and driven to create positive change, join us. Learn more about us on our YouTube Channel.