Werkstudent:in LinkedIn, Brand & Sales Support (m/w/d)

Job Description

Join selectry as a Working Student (Werkstudent:in) to support our brand, content, and sales enablement on LinkedIn. Be part of a remote-first, scaling team and help orchestrate content cycles that drive brand trust and sales conversations.

Responsibilities

• Prepare and tailor content for LinkedIn to specific target audiences
• Plan, execute, and evaluate the content cycle: research, prepare, publish, monitor, and analyze
• Identify and document LinkedIn signals for sales enablement (e.g., target companies, roles, warm signals)
• Maintain structured editorial plans, lists, and content tests by audience, topic, hook, format, CTA, and results
• Collaborate closely with the Marketing & Brand / Sales Enablement team and management
• Support brand enablement and sales enablement through systematic content work

Job Requirements

Must-Have Requirements

• Very strong command of German (C1 or higher) and excellent writing skills
• Enrolled student status (Werkstudent:in) at a German university
• Availability of at least 20 hours per week
• Experience or strong interest in LinkedIn and B2B communication
• Ability to manage the full content cycle (research, prepare, publish, monitor, analyze)
• Ability to read LinkedIn signals and make them usable for sales (e.g., identify target companies, roles, conversation triggers)
• Familiarity or interest in Canva, Figma, and common collaboration tools such as Teams Workspace, Notion, Airtable
• Structured documentation of editorial plans, lists, and content tests

Nice-to-Have Requirements

• First experience with LinkedIn content or personal branding
• Basic knowledge of CRM systems, Notion, Airtable, or PowerPoint
• Understanding of performance metrics (reach, engagement, conversion signals)
• Experience with video or reels formats for Instagram or TikTok
• A feel for brand aesthetics and tone
• English skills for team collaboration

Location & Work Model

Remote within Germany | Part-time (20h/week, flexible around studies — more possible during semester breaks) | Fixed-term working student contract

Application Note

Please apply with your CV and a brief cover letter outlining your experience with LinkedIn, content creation, and your motivation for joining selectry. Only applications from currently enrolled students (Werkstudent:in) at a German university can be considered.