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Werkstudent Content & Brand (m/w/d)

Clera1 day agoWorking Student
On-siteGerman requiredMarketingContent Creation

Required skills

LinkedInvideo editingcontent analyticsSaaS marketingphotographyB2B contentcontent calendarCapCutPremiere

Job description

Clera posted this role. Below, we break down what it means for a working student in Berlin: your weekly hours, take-home pay and visa limits.

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Description provided by Clera

About the Role

This is a hands-on content and brand role at a growing B2B performance marketing agency in Berlin. You will own the full brand presence, from founder LinkedIn content to video reels to sales decks, with real autonomy to shape how the company shows up across every channel. If you want to build a brand from the ground up rather than maintain one, this role is for you.

What You'll Do

  • Write LinkedIn content for founders and the company account: hooks, carousels, and storylines tuned to a B2B audience.
  • Produce image and video content end-to-end: concept, shoot, edit, and deliver Reels, talking heads, customer testimonials, and behind-the-scenes footage.
  • Maintain brand consistency across all touchpoints including the website, pitch decks, sales materials, and templates.
  • Build and manage a content calendar to keep publishing cadence consistent and on schedule.
  • Analyze content performance, identify winning formats, and scale what resonates.

What We're Looking For

  • Currently enrolled as a student and available 16 to 20 hours per week, ideally for 12 or more months.
  • Proven experience producing LinkedIn content (posts, carousels, hooks) with a clear understanding of what performs on the platform.
  • Fluent in German at C2 or native level.
  • Proficient in video editing tools such as CapCut, Premiere, or equivalent, capable of taking video from concept to final delivery.
  • Experience writing marketing and brand content for B2B or SaaS audiences.
  • Experience managing content calendars and executing consistent publishing schedules.
  • Ability to analyze content performance metrics and use data to guide content strategy.
  • Experience building brand consistency across multiple channels and formats.
  • Self-directed: you generate ideas, execute them, and seek feedback rather than waiting for instructions.
  • A portfolio or examples of content you have created, bring them.
  • Nice to have: experience with photography, lighting, or on-location production; background in GTM or sales enablement for B2B software companies.

Location

On-site in Berlin, Germany (Mitte area). No visa sponsorship available.

Working student essentials

What this Marketing working student role in Berlin means for you: the weekly-hours rules, the social-contribution perks, and what international students should check before applying.

Weekly hours

Working students may work up to 20 hours a week during the semester and full-time during the breaks. Staying within this keeps your student status and the Werkstudent benefits.

Working student rules

Social contributions

Under the Werkstudentenprivileg you're exempt from health, care and unemployment insurance contributions — only pension insurance applies. That leaves more net pay than a regular job.

Check your insurance

International students

Non-EU students can work 140 full or 280 half days per year (raised from 120/240 in March 2024). A working student contract usually fits within this — confirm the exact limits printed on your residence permit.

Studying in Germany

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