Working Student - Marketing, BCG Transform

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are looking for a strong candidate to join our BCG Transform Practice Area Marketing team in supporting important areas of the marketing program of the Practice, and the Regional Practice Area Senior Manager across business activation and people-related topics.

As a working student you can work up to 20 hours/week during your semesters and up to 40 hours/week during your vacation time. The role offers enough flexibility to combine personal, academic and professional life. This is a temporary role from min. 12 – max. 24 months. You need to be an enrolled university student in Germany.

You’re good at

• Social media marketing
• Planning, operating and optimizing social media campaigns
• Supporting and optimizing corporate and personal LinkedIn pages
• Building social media advocacy initiatives
• Building visually appealing social media content
• Familiar with content development tools and social media planning, tracking and analytical tools
• Knowledgeable and passionate in latest social media trends to test and leverage emerging innovations and new formats

E-mail marketing

• Understanding common e-mail marketing concepts
• Planning and coordinating e-mail marketing campaigns and newsletters

Internal communication

• Writing, designing and deploying internal newsletters, using e-mail marketing tools

Performance tracking, analysis and reporting

• Understanding and analyzing marketing performance
• Tracking business performance and client work to ensure accurate reporting
• Focusing on “what is really important”, to inform optimization
• Communicating the insights effectively and in an actionable manner

Communication Skills

• Effective in verbal and written communication
• Slide writing

Fast learner

• Good at understanding of written text and at distilling most important messages for social media amplification
• Familiar and/or eager to learn about the latest business topics top of mind of today`s business leaders

Working in a dynamic environment

• Familiar with matrix organizations
• Good at building your network with other working students, coops and BCGers
• Balance short and long term priorities

What You'll Bring

• Ongoing Bachelor’s or Master’s studies with high academic achievements preferably in business studies with marketing focus
• Ability to work in a structured way, attention to detail
• Interest in and willingness to develop solid understanding of the subject area
• Creative, yet structured problem solver and autonomous self-starter
• Able to work in a fast-paced environment and to manage multiple tasks in parallel
• Strong organization skills
• Strong analytical skills
• Excellent written and verbal communication skills in English; German is a plus
• Strong interpersonal credibility, reliability, and service mentality
• Highest ethical standards, able to maintain discretion and confidentiality

Who You'll Work With

• With the BCG Transform Management Team, Leadership and broader network of affiliates
• The broader BCG Marketing & Communications Teams, such as the BCG Global Marketing team, other Practice Area Marketing teams and local BCG marketing teams
• Report to the BCG Transform Marketing Director

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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