Sorbit

About

Sorbit builds digital tools to address social health in an increasingly individualized digital world. Many young adults experience growing social disconnection, despite being constantly connected online. Sorbit focuses on supporting meaningful, real-life social interaction rather than passive digital engagement. The Sorbit app helps young adults maintain regular, intentional contact with family and friends and reflect on these interactions in a structured way. By combining contact routines, reflection and behavioral insights, Sorbit supports sustained social connection beyond screens. Sorbit differentiates itself from contact management apps through a science-based approach to relationship quality. The product is built on a proprietary, research-informed and empirically validated framework to analyze and support social health. Sorbit is currently in early product development and pre-incorporation phase, combining behavioral science, applied experimentation and iterative product design.