EU Marketing Project Intern (TikTok Shop) - 2026 Start (BS/MS)

Responsibilities

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

About Team:

The EU Marketing Team for TikTok Shop communicates to Shoppers, Creators and Sellers and makes sure more people know about TikTok Shop.

Intro To Role:

The EU Marketing Intern will hold a central role in shaping our brand's narrative and ensuring consistent messaging across all B2B channels and countries as well as the timely delivery of assets in coordinating mostly B2B marketing projects across Germany, France, Italy and Spain.

The ideal candidate will have strong ownership, operate hands-on and understand that building the future means you need to be one step ahead.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:

Coordination support

• Support to oversee localization completion, approval processes, budget fulfilment and further approval processes
• Support local special project completion (in-person or virtual events)
• Support with documentation and reporting
• Develop into first POC for design and copy

Content management

• LinkedIn content management across countries
• Ensure content is aligned with brand guidelines, tone of voice and resonates with the target audience.
• Coordinate content production schedules and deadlines, work with other departments to gather necessary data and coordinate with localizers (copy) and design from creative team

Analysis and Reporting

• Responsible for project documentation and performance/goals tracking content performance on ad hoc basis (will increase over time)

Qualifications

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, or a related field
• Proficient in both English and German to collaborate with cross functional teams
• Proven experience in Marketing coordination or Marketing management incl. creative brief management, asset production, documentation
• Analytical skills and KPI-driven mindset
• Exceptional written and communication skills
• Excellent stakeholder management across levels
• Very organized and result driven, able to perform at a fast pace

Preferred Qualifications:

• In-depth understanding of content marketing principles and best practices
• LinkedIn experience
• Proficiency in content creation tools and platforms
• Experience of start-up environment

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.