SAP LOB & Solution Marketing iXp Intern (f/m/d) - Marketing Germany

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You’ll Do

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship; it is the foundation for a career built on connection, creativity, and impact.

Position title: SAP LOB & Solution Marketing iXp Intern (f/m/d) – Marketing Germany

Location: Walldorf, Germany

Expected start date: ideally one common start date for all four positions, or at least closely aligned start dates

Campaigns, Events & Communication: In this role, you support the planning and execution of integrated marketing campaigns and events across selected Lines of Business in Germany. A strong focus is on communication around these activities – from event-related emails and landing pages to social media posts, website updates, invitations, reminders, and follow-up communication. You help ensure that campaigns and events are visible, well communicated, and professionally executed from start to finish.

Content & Asset Creation: You create and adapt marketing content for different channels and audiences. This includes social media content (for example LinkedIn posts), website content, event materials, presentation assets, and other communication formats used in day-to-day marketing work. Your work contributes directly to how SAP presents topics, events, and value propositions to customers and partners.

Working with Modern Tools & AI: You use modern marketing and collaboration tools such as Microsoft Copilot, Canva, CMS systems (for example AEM), email marketing tools (for example Adobe Marketo), and the Microsoft Office suite. You learn how these tools are used in a real marketing environment and actively apply them in your daily work – from drafting and ideation to coordination and execution.

Collaboration, Learning Curve & LoB Assignment: You work closely with internal marketing colleagues, Presales teams, external agencies, speakers, and event partners. From the beginning, you take ownership of clearly defined tasks while receiving active support and feedback from the team. Each position is assigned to one focus area – Supply Chain, Finance and Spend Management, SAP Business Technology Platform and Business Data Cloud, or Human Capital Management and Customer Experience – so that you can build topic knowledge and gradually develop a deeper understanding of one or two subject areas while remaining part of the broader LOB & Solution Marketing organization in Germany.

What You´ll Bring

We are looking for someone who takes initiative, stays curious, and enjoys contributing to creative, hands-on projects in a dynamic marketing environment. If you like turning ideas into communication formats and enjoy working on campaigns and events with visible impact, this role offers a strong learning opportunity.

• Student (f/m/d) at a university or a university of applied sciences
• Student (f/m/d) enrolled in Marketing, Communications, Event Management, Business Administration (with a marketing focus), or a related field such as media studies or communication sciences. We also welcome candidates from comparable study backgrounds if they bring a strong interest in communication, content, and marketing execution.
• A learning mindset takes priority over extensive prior experience. First exposure to marketing, communications, events, digital media, or content creation is helpful, but not required. More important is the willingness to learn quickly, take ownership, and work reliably in a collaborative team setting.
• Must-have: MS Office (especially PowerPoint and Excel), strong communication skills, a structured and proactive working style, creativity in content development, and an eye for detail. Nice-to-have: Canva, CMS systems (for example AEM), email marketing tools (for example Adobe Marketo), social media basics, and AI tools such as Microsoft Copilot.
• You are creative, open, and curious; highly motivated and eager to learn; communicative and team-oriented; and able to work in a structured and reliable way. A willingness to occasionally travel for events is a plus depending on the assigned area.
• Language requirements: German: Fluent (C1/C2, primary working language). English: Good working proficiency (B2).
• Working from our Walldorf office is required. Remote work within Germany is generally possible and can be arranged in agreement with the team.
  
  

Where you belong

The LOB & Solution Marketing team is part of SAP Germany Marketing and the broader SAP Field Marketing organization. Be part of SAP Next Gen, a global community for students, universities, schools, and educational partners who are passionate about innovation and technology.

Culture of Collaboration: You work with experienced SAP colleagues and benefit from close collaboration, regular feedback, and a supportive team environment. The role offers room for your own ideas while also giving you a realistic view of how cross-functional marketing work happens in practice.

Project-driven Experience: From day one, you contribute to real campaigns and events instead of only supporting administrative tasks. You gain hands-on insight into planning, communication, execution, and continuous improvement, while also building practical skills in storytelling, stakeholder coordination, and digital marketing execution.

Gain Visibility: You collaborate with colleagues across teams and functions, work on externally visible communication, and help shape marketing activities that reach customers and partners. This gives you a strong understanding of how professional B2B marketing works within SAP.

Early ownership is a defining feature of this role. You take responsibility for clearly defined work packages, contribute your own ideas, and see the direct impact of your work. At the same time, you are supported by a structured onboarding and by colleagues who help you grow into the role.

The role is especially suited to someone who enjoys communication, storytelling, visual content, and the combination of creativity with structured execution. You do not need to know everything on day one – but you should be ready to learn, contribute, and actively shape your internship experience.

You work closely with internal marketing colleagues, Presales teams, external agencies, event partners, and additional stakeholders in an iterative way, with regular check-ins and active team support.

In your first weeks, you will go through a structured onboarding covering relevant tools, team structures, and key processes. Over time, you will build practical skills in communication, stakeholder management, prioritization, and campaign and event execution in a dynamic environment.

A shared start date for all four positions creates a cohort of interns who can learn from and support one another from the beginning. The role combines real project work, visible communication tasks, modern tools, and the opportunity to gain meaningful insight into one of SAP Germany’s central marketing organizations.

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#SAPNextGen

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is . The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 455609 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Full Time | Additional Locations: