
Brand Strategist Intern
Required skills
Job description
My DTC Guy posted this role. Below, we break down what it means for a working student in Brand: your weekly hours, take-home pay and visa limits.
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Description provided by My DTC Guy
The Brand Strategist Intern supports client growth initiatives across social ads, search ads, and retention marketing (email/SMS) under the guidance of senior strategists. This role is designed for aspiring strategists who want hands-on exposure to real DTC brands, learning how data, creative, and messaging come together to drive revenue. This internship provides practical experience in brand strategy, performance marketing, and client communication.
Brand & Channel Support
- Assist in audits of paid social, search, email/SMS, and landing pages
- Help analyze creative performance, funnel flow, and messaging consistency
- Support competitor research and category trend analysis
- Document findings and present insights internally
Strategy & Planning Assistance
- Help build quarterly brand roadmaps including testing ideas, budget allocation drafts, and channel priorities
- Support brand story development, messaging frameworks, and positioning documents
- Assist in preparing QBR and onboarding strategy decks
Channel Execution Support
- Work with paid social and search teams to review campaign structures, audiences, and creative mix
- Assist retention team with email/SMS calendar planning, segmentation, and performance review
- Help track promotions, spend changes, and test results
Analytics & Reporting
- Monitor dashboards (ROAS, CPA, CAC, LTV, open rates, CTR, AOV)
- Prepare weekly/monthly performance summaries
- Document learnings and optimization ideas for senior strategists
Cross-Functional Collaboration
- Coordinate with Creative Strategists to gather assets and feedback
- Join internal strategy calls to learn how decisions are made
- Escalate blockers and clarify tasks with your mentor or manager
Client Exposure & Learning
- Sit in on client strategy calls and QBRs for learning purposes
- Help prepare client-facing materials and follow-up notes
- Learn how to explain performance insights and growth levers clearly
What You’ll Learn
- How to build and execute DTC brand strategy across paid and owned channels
- How to read performance data and translate it into action
- How brand positioning, creative, and media work together
- How to collaborate across teams in a fast-paced agency environment
- How MAG operates at scale using SOPs, dashboards, and documentation
- Strong interest in DTC brands, performance marketing, and eCommerce
- Basic knowledge of Meta Ads, TikTok Ads, Google Ads, or email marketing (hands-on experience is a plus)
- Comfortable with spreadsheets, dashboards, and data analysis
- Strong written and verbal communication skills
- Highly organized, eager to learn, and detail-oriented
- Willing to take feedback and apply it quickly
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
We’re a remote-first team across 12+ countries. We value learning, ownership, and results above all.
Work from anywhere. Our 500+ team members span 12 countries and 6 time zones.
MAG School, weekly trainings, and a growth mindset baked into everything we do.
Your work directly affects $1.2B+ in e-commerce revenue across hundreds of brands.
Full-service DTC performance marketing agency. From the team behind My Amazon Guy — trusted with $1.2B+ in ecommerce sales.
Ready to scale your DTC brand? Let’s talk strategy.
© 2026 MAG Growth. All Rights Reserved. Part of the My Amazon Guy family.
Working student essentials
What this Marketing internship in Brand means for you: the pay rules, the social contributions, and what international students should check before applying.
Weekly hours
Internships have no 20-hour cap, but a voluntary internship longer than three months generally has to pay at least the German minimum wage. Mandatory internships in your study programme are exempt.
Working student rulesSocial contributions
Mandatory internships are largely exempt from social contributions. Voluntary internships are treated like regular employment once they run long enough, so contributions usually apply.
Check your insuranceInternational students
Non-EU students can work 140 full or 280 half days per year (raised from 120/240 in March 2024). A working student contract usually fits within this — confirm the exact limits printed on your residence permit.
Studying in Germany