Internship Brand Management Internship start: October 2026. Duration: 6 months
Required skills
Job description
Lufthansa posted this role. Below, we break down what it means for a working student in Frankfurt: your weekly hours, take-home pay and visa limits. You can also open ChatGPT or Claude with a ready-made prompt to tailor your CV, check your fit, draft a cover letter or prep for the interview.
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Description provided by Lufthansa
Tasks
Contribute bringing the new Lufthansa Group brand to life: Following its launch in December 2025, you will support the ongoing rollout and implementation across a wide range of projects, platforms, and touchpoints.
- Gain practical experience by conceptualizing and implementing brand management projects, including video productions, workshops, exhibitions, and learning assets
- Collaborate with external agencies and support creative briefing, feedback processes, and project coordination
- Manage, optimize, and analyze content within the Lufthansa Group Brand Hub, the central platform for brand guidelines and assets
- Support the preparation of strategic management meetings and contribute to day-to-day brand management activities
- Participate in internal communication activities by creating content and developing ideas for effective brand messaging
- Work closely with brand strategists, the brand design team, and external agencies to ensure consistent and impactful communication across channels
- Company sports / gym
- Special deals with selected partners
- Flexible working hours
- Subsidized public transport
- Free parking
- Employee events
- Cafeteria
You are a team player with a high level of initiative and strong communications skills who feels comfortable in a dynamic environment with a wide range of tasks.
- You are at least in the 3rd semester of a degree program at the time of the internship
- Enrolled for the entire period of the internship (current certificate of enrollment and a written proof of mandatory internship must be enclosed with the application) or the internship between the Bachelor's and Master's degree program (Gap Year)
- At least one longer-term practical experience (g. an internship, working student position or similar), preferably in the field of marketing/brand management
- High level of commitment, independence and organizational skills
- Analytical and conceptual thinking as well as flexibility and quick comprehension skills
- Ideally, experience in creative projects, such as content creation, photo/video productions
Working student essentials
What this Marketing internship in Frankfurt means for you: the pay rules, the social contributions, and what international students should check before applying.
Weekly hours
Internships have no 20-hour cap, but a voluntary internship longer than three months generally has to pay at least the German minimum wage. Mandatory internships in your study programme are exempt.
Working student rulesSocial contributions
Mandatory internships are largely exempt from social contributions. Voluntary internships are treated like regular employment once they run long enough, so contributions usually apply.
Check your insuranceInternational students
Non-EU students can work 140 full or 280 half days per year (raised from 120/240 in March 2024). A working student contract usually fits within this — confirm the exact limits printed on your residence permit.
Studying in Germany
