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Working Student Brand Management Europe (m/f/d)

BIRKENSTOCK6 days agoWorking Student
On-siteEnglish requiredMarketingBrand Marketing

Required skills

MS OfficeCanto

Job description

BIRKENSTOCK posted this role. Below, we break down what it means for a working student in Cologne: your weekly hours, take-home pay and visa limits. You can also open ChatGPT or Claude with a ready-made prompt to tailor your CV, check your fit, draft a cover letter or prep for the interview.

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Description provided by BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Your Responsibilities

  • Support in the creation, realization, and review of brand campaigns for our strategic wholesale partner.
  • Co-creation of seasonal product presentations, recap, and briefing material in close cooperation with brand, sales and merchandising.
  • Management of online customer portals with seasonal content for clients such as Zalando & About You.
  • Maintenance of our internal content system (Canto), coordination and distribution of brand content to further Birkenstock EU teams and wholesale partner.


Your Experience And Competencies

  • Studying at a college or university, ideally you are still enrolled for at least 12 more months and have gained initial experience in the fashion / lifestyle industry
  • Strong interest and good understanding of trends in the fashion and footwear industry
  • Passionate about defining a brand, combined with a talent for organization and an independent way of working
  • Good proficiency with MS Office
  • Excellent verbal and written English language skills; additional languages are advantageous


We Offer

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!

Please hand in your application in English.

Working student essentials

What this Marketing working student role in Cologne means for you: the weekly-hours rules, the social-contribution perks, and what international students should check before applying.

Weekly hours

Working students may work up to 20 hours a week during the semester and full-time during the breaks. Staying within this keeps your student status and the Werkstudent benefits.

Working student rules

Social contributions

Under the Werkstudentenprivileg you're exempt from health, care and unemployment insurance contributions — only pension insurance applies. That leaves more net pay than a regular job.

Check your insurance

International students

Non-EU students can work 140 full or 280 half days per year (raised from 120/240 in March 2024). A working student contract usually fits within this — confirm the exact limits printed on your residence permit.

Studying in Germany

Frequently asked questions

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