Internship Digital Marketing - Content & Paid Social Media (m/w/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Your Responsibilities

• Support in seasonal campaign planning: contributing to and assisting with the planning and implementation of integrated campaigns across various channels (organizing and sorting newly shot content, updating campaign tickets)
• Assistance with quality control of content deliveries from internal and external stakeholders
• Social Media Management of the Birkenstock Pinterest Europe channel in coordination with the team: content planning, posting, and reporting
• Content creation for social media ad formats (Pinterest and Snapchat):
• Cropping, logo & benefit placement for static ads.
• Setting up, optimizing, and analyzing paid social campaigns in the ad managers of the platforms used (Meta, Pinterest, Snapchat or TikTok)
• Collaboration and regular information exchange with the digital marketing team 

Your Experience And Competencies

• You are currently in your studies, e.g. in the field of communication sciences, marketing communication, business administration or similar and have already gained some professional experience in the digital environment in the past.
• You are enthusiastic about digital topics and have an eye for social media content.
• You are proficient in the MS Office suite but also with content editing tools like Canva and Photoshop.
• You have a very good command of English.
• You enjoy working in a team but can also familiarize yourself with new topics independently.
• Your strong communication skills, analytical thinking and your passion and expertise in shoes, fashion and lifestyle round off your profile.

We Offer

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!