
Working Student Marketing Technology & AI (all genders)
Required skills
Job description
Beiersdorf posted this role. Below, we break down what it means for a working student in Hamburg: your weekly hours, take-home pay and visa limits. You can also open ChatGPT or Claude with a ready-made prompt to tailor your CV, check your fit, draft a cover letter or prep for the interview.
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Description provided by Beiersdorf
- Support the Digital Product Owners of our PIM and DAM platforms in driving digital asset management initiatives and ensuring data quality
- Contribute to the evaluation, implementation and continuous improvement of AI-powered marketing technologies and processes in collaboration with business, IT and external partners
- Create and manage internal communication formats, including AI newsletters, SharePoint content, announcements and project updates
- Coordinate AI-focused events, presentations and knowledge-sharing activities with internal and external stakeholders
- Support international digital marketing projects from asset creation to publication in a dynamic, cross-functional environment
- Build and strengthen a cross-functional AI community, fostering collaboration, innovation and the adoption of AI solutions across Marketing
- Engage with stakeholders, gather feedback and help drive continuous improvement and successful project outcomes
- Studies in marketing, media management, media technology, communication design or business administration
- Fully enrolled during the entire working student period
- Interest in Artificial Intelligence, digitization, data and technology
- Experience with researching information and presenting the results
- Experience with the design tool Canva for creating presentations, templates and digital communication assets is a plus
- Responsible and independent work style
- Good organizational and communication skills
- Experience from previous internships/student jobs and experience abroad are a plus
- International mindset
- Very good written and oral communication skills: primarily in English, German is a plus
- You are available immediately
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional Information
If you have any questions, please check our application FAQs first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Isabel via Students_RC@Beiersdorf.
Working student essentials
What this Marketing working student role in Hamburg means for you: the weekly-hours rules, the social-contribution perks, and what international students should check before applying.
Weekly hours
Working students may work up to 20 hours a week during the semester and full-time during the breaks. Staying within this keeps your student status and the Werkstudent benefits.
Working student rulesSocial contributions
Under the Werkstudentenprivileg you're exempt from health, care and unemployment insurance contributions — only pension insurance applies. That leaves more net pay than a regular job.
Check your insuranceInternational students
Non-EU students can work 140 full or 280 half days per year (raised from 120/240 in March 2024). A working student contract usually fits within this — confirm the exact limits printed on your residence permit.
Studying in Germany