Internship Opportunities - Product Management (m/f/d)

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodation throughout the recruitment process.

Applications to this opportunity are considered for all available Product Management intern roles. In this upcoming intake, we will be hiring for six internship roles in different business areas: BU Football, BU Running, BU Specialist Sports (Volleyball & Handball) and BU Lifestyle. Please be aware, that for some of our teams, German language skills will be mandatory.

If you are interested in finding out, how we plan and execute market relevant product ranges in close cooperation with cross-functional teams and strive for constant innovative product newness, exciting and engaging the consumer with our products, then this is the right opportunity for you!  Whether you're supporting the preparation of range directions, dive deep into the product creation process or support consumer, market and retailer insights, your role will be integral in shaping the success of our brand in the dynamic world of sports.

Grow Your Capabilities Through Meaningful Tasks & Projects  

• Assist the Product Management team in preparing the range direction
• Understand and execute the product creation process according to calendar timelines, from product brief to the final product
• Work within a cross-functional team to enable a smooth product creation process with an optimum product outcome 
• Engage in competitor benchmarking: store checks, online research, trend analysis and analyze range performance 
• Build knowledge to be able to maintain product information systems according to process timelines 
• Experience market, consumer and retailer needs to be able to create industry leading products 
• Help to prepare range presentations
• Support sample management
• Support in preparation of Merchandising overviews and meetings
• Execute given projects within a discussed frame

What Would Make You a Match 

• Student of Business Administration, International Business, Design, Product Management / Development or similar with a focus on Marketing /Textile/Fashion/Sports
• Fluent in English (written & spoken), German language skills are a plus
• Strong MS Office skills  
• Strong interest & passion for Sport or Lifestyle & Fashion 
• Project Management skills and / or ability to work on multiple tasks and project streams at the same time 
• Work collaboratively with multiple colleagues and stakeholders

What's In It For You 

• International intern community and work environment
• Chances to attend and take part in on-campus events and sponsored adidas events/games
• Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal
• Regular development conversations as part of your role
• Possibility to join our mentorship program, networking opportunities or employee resource groups
• Monthly gross allowance: non-compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same)  
• Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities
• Company sports program including classes and events focusing on sports and mental health
• Flexible and agile working arrangements (40% home office possible)
• Employee discounts on products

Eligibility  requirements

• Enrolled as full-time student for the complete duration of the internship  
• Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)  
• Students with ideally max. one year to graduation preferred
• Availability for the full duration of the internship from March 2027 – September 2027 
• Ability to relocate to Herzogenaurach in Germany for the full duration of the internship   

KEY FACTS 

• Application Deadline: October 15th, 2026, 11:59 PM CET 
• Start Date: March 1st, 2027 
• Duration: 6 months , full-time
• Location: adidas Headquarters in Herzogenaurach (near Nuremberg) 

NEXT STEPS 

• To apply for the role, please submit your CV. 
• Instead of a motivation letter, please feel free to submit something creative (video, portfolio, collage, presentation) related to our brand campaign “You Got This”. The only requirement is that the adidas 1-Pager is submitted as a PDF. 
• Please apply in the same language as the job description. 
• If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.