
Digital Marketing Intern (Strategy, Growth & Content Systems)
Required skills
Job description
viral.app posted this role. Below, we break down what it means for a working student in Berlin: your weekly hours, take-home pay and visa limits. You can also open ChatGPT or Claude with a ready-made prompt to tailor your CV, check your fit, draft a cover letter or prep for the interview.
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Description provided by viral.app
About viral(.)app
viral(.)app is a high-growth SaaS startup building infrastructure for performance-driven UGC marketing. We help consumer brands understand what content works, why it works, and how to scale it systematically.
We operate at the intersection of data, content, and distribution, turning viral content from guesswork into an engineered growth channel.
The Role
This is not a typical “social media intern” role.
We are looking for a high-agency, analytically sharp generalist who wants to understand and influence how modern digital growth actually works, across content, paid acquisition, SEO and distribution systems.
Your responsibility is to connect the dots across channels:
- Why does content perform?
- How does it translate into paid performance?
- How do we systematically scale it across platforms?
You will work directly with founders on core growth levers, not execution busywork.
Tasks
What You’ll Actually Do
Growth Systems & Performance Marketing
- Support and optimize Meta Ads performance loops (creative testing, hooks, iteration cycles)
- Analyze what drives conversion, CTR, retention, and CAC efficiency
- Help build feedback loops between organic content → paid performance
SEO & Distribution Strategy
- Identify and execute SEO/GEO opportunities (programmatic pages, content clusters, search intent mapping)
- Structure content to maximize discoverability across search + social
- Think in distribution systems, not just one-off posts
Content Strategy (Not Just Creation)
- Translate insights into content briefs, frameworks, and scalable playbooks
- Work on UGC orchestration (briefing creators, structuring outputs, not necessarily filming yourself)
- Ensure content aligns with performance data and growth hypotheses
B2B Content & Copywriting
Write sharp, insight-driven content for:
- X (Twitter), LinkedIn
- Support LinkedIn growth systems, including automation tools and outbound workflows
Insight Generation
Break down what’s working across:
- Competitors, High-growth startups, Consumer brands
Requirements
What We’re Looking For
Core Traits
- Systems thinker: You naturally connect channels, not treat them in isolation
- Analytical mindset: You care about why things work, not just that they work
- High agency: You don’t wait for instructions, instead you figure things out
- Structured communicator: You can simplify complex ideas into clear outputs
Skill Indicators (These are not Checkboxes)
Basic familiarity with performance marketing (Meta Ads or similar)
Understanding of SEO principles (intent, structure, ranking logic)
Strong writing ability (clear, concise, insight-driven)
Interest in growth systems, funnels, and experimentation
Comfortable using tools (or learning fast):
Analytics dashboards
Automation tools
AI tools for workflows
Benefits
What You Get
- Direct exposure to real growth strategy
- Work across paid, organic, SEO, and content systems
- High ownership early means your ideas will be tested and implemented
- A steep learning curve in modern digital marketing infrastructure
- The opportunity to become exceptionally strong in a high-value niche
Working student essentials
What this Marketing internship in Berlin means for you: the pay rules, the social contributions, and what international students should check before applying.
Weekly hours
Internships have no 20-hour cap, but a voluntary internship longer than three months generally has to pay at least the German minimum wage. Mandatory internships in your study programme are exempt.
Working student rulesSocial contributions
Mandatory internships are largely exempt from social contributions. Voluntary internships are treated like regular employment once they run long enough, so contributions usually apply.
Check your insuranceInternational students
Non-EU students can work 140 full or 280 half days per year (raised from 120/240 in March 2024). A working student contract usually fits within this — confirm the exact limits printed on your residence permit.
Studying in Germany