Working Student D2C - Paid Social, Performance Marketing (m/f/d)

Working Student D2C - Paid Social, Performance

Marketing (m/f/d)

SharkNinja Operating LLC

[Frankfurt am Main, Germany]

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact

people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of

bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product

categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the

company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly,

adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t

been invented yet, you’ll fit right in.

Job Title: Working Student D2C - Paid Social, Performance Marketing (m/f/d)

As a Working Student in our Performance Marketing team, you will support the day-to-day operation of our paid social channels and help drive D2C

revenue. You will gain hands-on experience in campaign management, creative briefing, and promotion execution, while also contributing to other DTC

(Direct-to-Consumer) initiatives within the E-Commerce business.

Key Responsibilities

• Support the daily operation of paid social campaigns (e.g., Meta, TikTok, Pinterest, YouTube): setup, budget and status monitoring, and routine

optimizations under guidance of the Paid Social team.

• Create and manage creative briefs for paid social: gather product and promotion inputs, align with Brand, Content, and Category Management,

and track asset delivery.

• Assist with campaign management: audience and creative setup, ad copy coordination, UTM/tracking checks, and QA before launch.

• Help plan and execute promotions, product launches, and seasonal campaign moments (e.g., Prime Day, Black Friday, Christmas) across paid

social, including offer and voucher coordination.

• Support TikTok Shop paid activities in collaboration with the Social Commerce team.

• Track campaign performance (spend, ROAS, CPA, CVR, revenue), maintain reporting dashboards, and prepare weekly reports with optimization

recommendations.

• Run creative and offer tests (A/B) and document learnings in a central library.

• Assist with creator content for paid amplification (e.g., whitelisting, usage rights administration).

• Monitor competitor promotions, platform updates, and market trends, and translate them into test ideas.

• Support the DTC team with ad-hoc projects and administrative tasks.

Your Profile

• Enrolled student (Bachelor’s or Master’s) in Business Administration, Marketing, E-Commerce, Digital Media, or a related field.

• Strong interest in paid social, performance marketing, and digital commerce.

• Analytical mindset with good Excel/PowerPoint skills; first experience with Meta Ads Manager, TikTok Ads, or Google Analytics is a plus.

• Structured, proactive, and detail-oriented working style; comfortable juggling several campaigns and deadlines.

• Good sense for creative quality and clear briefing, in order to translate promotion goals into usable creative requests.

• Excellent communication skills in German and English.

• Availability: 20 hours per week (flexibility during Semester breaks and exams).

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Why SharkNinja October 07, 2026

At SharkNinja, we design 5-star products and experiences that make life easier in every home. We thrive on passion and innovation and value diverse

perspectives. We support colleagues in bringing their authentic selves to work, making an impact, and accelerating their careers. If you want to build the

next big thing—and grow while you do—we’d love to meet you. #LI-HYBRID

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible,

push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product

discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s

possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch

products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills

strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the

opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the

SharkNinja DNA.

Learn more about us: Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions, please refer to this Candidate Privacy Notice.

For candidates based in China, please refer to this Candidate Privacy Notice.

For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status,

veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with

legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact

SharkNinja People & Culture at [email protected]