Working Student (f/m/d) - Sales Retail Industry Germany

Job Description

What you´ll bring

You're currently studying at a university or university of applied sciences, ideally in business, business informatics, or a related field. You're curious, collaborative, and a clear communicator — someone who thinks creatively and tackles complex problems head on.

• You use AI tools such as ChatGPT, Claude, or Copilot regularly — for research, analysis, content creation, and automation. You're open to exploring new AI approaches and building smarter workflows.
• You understand how AI works and are excited to explore SAP Business AI with your team.
• You put customers first and think clearly about what they need.
• You are comfortable with PowerPoint and can create clear, compelling presentations.
• Fluency in German and English is required for this role. First sales experience is a plus.

What you'll build

You'll work directly with Account Executives in SAP's Retail, Wholesale, and Fashion industry team. You'll use AI actively in your daily work — well beyond writing emails.

• Use modern AI tools for research, analysis, content creation, and process automation.
• Coordinate customer meetings — agendas, materials, and briefings — and track next steps in SAP CRM.
• Develop customer-specific presentations for SAP solutions in Retail, Wholesale, and Fashion.
• Analyze companies, industry trends, and competitors to provide insights for account strategies.
• Plan customer events and webinars and support lead generation and social selling campaigns.

Where you belong

You'll join a highly motivated team with deep expertise in SAP's solution portfolio. You'll collaborate with the industry team and their management to drive customer success. When you join SAP, you'll be a part of SAP Next Gen — a global community of students and early professionals with access to mentors, development programmes, and peers.

Additional Information

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.