Social Media And Content Marketing Intern (Erasmus+ Traineeship)

About MIO

MIO is an independent, fast-growing e-commerce jewelry brand based in Germany, selling direct-to-consumer online. We create affordable, high-grade everyday pieces like nose studs, necklaces, bracelets and earrings, each thoughtfully boxed as a ready-to-give gift.

We are a small, hands-on founding team building our store, systems and brand from the ground up. That means interns here get real ownership from day one, not busywork.

About the Role

You will be the creative voice of MIO across Instagram, TikTok, and Pinterest — planning content, producing photos and video (including AI-assisted editing), writing captions, and growing our community from the ground up. You will shape the brand people actually see.

Key Responsibilities

• Plan and maintain a content calendar across Linkedin, TikTok, Pinterest and Meta platforms.

• Shoot and edit product photos, slide shows, short-form video, using AI tools (e.g. Canva AI, CapCut AI) to increase output

• Write on-brand captions and product copy

• Manage community engagement, comments, DMs and follower growth

• Track basic content performance (reach, engagement, follower growth) and suggest improvements

• Coordinate with the Growth & Performance Marketing intern to align organic content with paid campaigns

• Plan and run paid ad campaigns on Meta and TikTok, leveraging built-in AI optimization tools (e.g. Advantage+)

• Identify and reach out to micro-influencers and UGC creators for collaborations

• Build and manage email/SMS retention flows (welcome series, abandoned cart, post-purchase, win-back) using tools like Klaviyo

• Track and report on campaign performance (ROAS, CAC, open/click rates) and suggest optimizations

What You Bring

• Studying Marketing, Communications, Media, or a related field (Erasmus+ or Pflichtpraktikum eligible)

• A strong eye for visual content; a portfolio or active personal social accounts is a plus

• Comfortable with smartphone photography/videography and basic editing apps

• Familiarity with current Instagram/TikTok trends and formats

• Creative and self-driven — comfortable proposing ideas without heavy oversight

• English required; German helpful for reaching the local audience

What You'll Gain

• Real brand ownership on live social channels, not a mock campaign

• Portfolio-quality content and measurable growth results

• Hands-on experience with modern AI content-creation tools

• Direct mentorship from the founder and a signed Praktikumsbescheinigung / Learning Agreement

How to Apply

Send your CV, a link to your portfolio or social work (if available), and a short note on why this role interests you.

Email: [email protected] — please mention the internship title with which track applies to you (Erasmus+ Traineeship or Pflichtpraktikum) and attach your CV.

Store: https://shopmio.netlify.app/