Working Student - Technical Product Marketing (5G/6G Networks & Cybersecurity) (m/f/d)

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

We are looking for a motivated Working Student to join our team and help bridge the gap between cutting-edge technology and market engagement. This role is ideal for students who enjoy both technology and marketing and want to gain experience in how innovative products and solutions are positioned, promoted, and communicated to customers.

You will work closely with technical experts, product managers, marketing professionals, and business stakeholders to support the promotion of Keysight's 5G/6G networking, cloud infrastructure, and cybersecurity solutions. The role combines technical understanding with marketing creativity, offering exposure to product positioning, market research, content creation, and customer engagement activities.

This is an excellent opportunity to develop both your technical expertise and your marketing skills while working with industry-leading technologies shaping the future of communications and cybersecurity.

Responsibilities

As a Technical Product Marketing Working Student, you will support a variety of initiatives aimed at increasing awareness and adoption of Keysight's 5G/6G and cybersecurity solutions.

Technical Marketing & Content Development

• Create and update technical marketing materials, presentations, solution briefs, product overviews, and customer-facing content.
• Translate complex technical concepts into clear and engaging messaging for technical and business audiences.
• Support the development of digital marketing campaigns and promotional content.

Market & Competitive Research

• Conduct market analysis on emerging trends in 5G, 6G, cloud infrastructure, and cybersecurity.
• Monitor competitor activities, products, and positioning.
• Help identify customer challenges, market opportunities, and industry developments.

Product Positioning & Go-to-Market Support

• Assist with product launches, campaigns, and go-to-market activities.
• Support the creation of product messaging and value propositions.
• Work with product managers and technical teams to ensure marketing content accurately reflects product capabilities.

Customer & Industry Engagement

• Support webinars, technical demonstrations, industry events, and customer presentations.
• Help collect and analyze customer feedback and industry insights.
• Contribute to social media, website, and digital communication initiatives where applicable.

Technical Learning & Product Familiarization

• Develop a strong understanding of Keysight's networking, cybersecurity, cloud, and communications solutions.
• Collaborate with engineering and R&D teams to understand new technologies and customer use cases.
• Learn about industry standards and market developments influencing next-generation network technologies.

Qualifications

Required

• Currently pursuing a degree in Marketing, Business, Telecommunications, Electrical Engineering, Computer Science, Information Technology, or a related field.
• Strong interest in both technology and marketing.
• Excellent written and verbal communication skills in English and German
• Ability to explain technical concepts clearly and effectively.
• Strong analytical and research skills.
• Self-motivated, organized, and eager to learn.

Preferred

• Knowledge of telecommunications, networking, 5G/6G technologies, cloud infrastructure, or cybersecurity.
• Experience creating presentations, marketing content, technical documentation, or digital communications.
• Familiarity with market research or competitive analysis.
• Experience with social media, content management systems, or marketing tools.
• Basic understanding of networking concepts, cybersecurity principles, or software technologies.
• Interest in emerging technology markets and business strategy.

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***