Working Student (f/m/d) AI Growth Marketing (B2B)

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

As a Working Student in AI Growth Marketing, you will support our B2B Domains marketing team in driving and scaling innovative, AI-powered initiatives across content, CRM, and performance marketing in a dynamic test-and-learn environment.

Tasks

• Support the B2B Domains marketing team in planning, executing, and optimizing AI-driven growth marketing initiatives across content, CRM, and performance marketing.
• Create and adapt marketing content (landing pages, emails, social posts, ads) using generative AI tools — from first draft to publication-ready copy.
• Help build and maintain CRM and email automation workflows, including segmentation, A/B testing, and campaign setup.
• Assist in managing performance marketing campaigns (e.g. paid search, paid social) and monitor budgets, results, and learnings.
• Support reporting and attribution: maintain dashboards, analyze campaign data, and prepare clear summaries for the team.
• Contribute your own ideas — we run a test-and-learn culture and value fresh perspectives.
  
  

What You Will Learn

• How an AI-first B2B marketing organization works in practice — tools, processes, and skills.
• Hands-on experience across the full funnel: content, CRM, performance marketing, and analytics.
• How to design, run, and evaluate experiments with solid measurement and ROI thinking.
  
  

Qualifications

• Enrolled student (Bachelor's or Master's) in marketing, business, communications, data/analytics, or a related field for the duration of employment.
• Genuine interest in AI and digital marketing, with initial practical experience using generative AI tools (e.g., ChatGPT, Claude, image/creative tools).
• First experience in online marketing, CRM, content creation, or performance marketing (through internships, personal projects, or previous working student roles).
• Analytical mindset and comfort working with data, including Excel/Sheets skills.
• Hands-on, curious, reliable way of working, and open to technology.
• Experience with agentic AI coding tools such as Claude Code is a plus.
• Initial exposure to web or digital analytics tools is a plus.
• Knowledge of domains, hosting, cloud, or digital infrastructure is a plus.
• Fluency in English (spoken and written); German skills are welcome.
  
  

Benefits

• Hybrid working model.
• Flexible working hours to easily combine studies with practical experience.
• Modern office space with very good transport connections in Berlin.
• Subsidized canteen and free drinks at our office location.
• Employee discounts on various activities, products, and services.
• Employee events such as summer/winter parties and team workshops.
• Numerous learning and development opportunities.
  
  

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.