本地场景洞察实习生 / Local Field Research Intern

岗位简介

我们面向多国招募本地场景观察者，以设计研究视角，持续采集本地消费者行为、审美、消费趋势，调研竞品本地市场动态，作为团队在当地的信息触角，将线下真实场景信息转化为产品与品牌可用的用户洞察。 设计相关背景优先，重点考察场景敏感度、观察记录能力，而非单纯问卷执行。

岗位职责

• 定期线下扫街调研：走访本地核心商圈、街区、门店、市集等，记录产品陈列、消费行为、视觉流行趋势，以视频、图文、草图、笔记等形式结构化留存信息；
• 生活场景观察与调研：深入通勤、休闲、社交等日常场景，捕捉用户产品使用痛点、消费行为，按框架输出观察简报，挖掘机会点；
• 用户访谈与调研：面向本地目标人群开展线上 / 线下访谈，收集消费习惯、审美偏好、品牌认知，协助问卷发放、受访者招募；
• 竞品体验调研：以消费者视角体验竞品门店、营销活动，调研竞品客群与运营动作；
• 信息整理与洞察输出：汇总调研素材，按时提交周 / 月报，协助提炼有效洞察，同步给产品、品牌团队；
• 根据团队业务需求，协助支持其他相关工作及跨职能项目。

任职要求

• 设计类专业优先（视传、服装设计、用户研究等），会服装设计稿加分；
• 本地长期生活 / 土生土长，熟悉本地文化、消费环境；
• 观察力强，擅长用图文、草图还原现场信息；
• 沟通自然大方，可独立完成用户访谈、市场调研；
• 执行力强，能够稳定按计划完成调研，保证信息真实；
• 熟练手机拍摄、基础办公工具；会 Figma、Notion、问卷工具加分；
• 有用户研究、市场调研经验优先。

Local Consumer Insights Intern

Location: Local city (hybrid: remote and in-person)

Openings: 1–2 interns per country/city

Duration: 3–6 months, with availability for at least 2–3 days per week

Language Requirements: Fluent in the local language, with basic communication skills in English. Chinese is a plus.

About the Role

We are looking for local observers across multiple markets to help us understand consumer behavior, aesthetics, and emerging trends through a design research lens. You will monitor local competitors and serve as our eyes and ears on the ground, turning real-world observations into actionable insights for our product and brand teams.

Candidates with a design background are preferred. We value strong observational skills and the ability to document real-life insights over experience in survey execution alone.

Key Responsibilities

• Conduct field research: Visit local shopping districts, streets, retail stores, and markets to document product displays, consumer behavior, and visual trends through videos, photos, sketches, and structured notes.
• Observe everyday consumer behavior: Explore daily settings such as commuting, leisure, and social activities to identify product pain points and consumer behavior patterns. Summarize findings and highlight potential opportunities.
• Conduct user research: Interview local target consumers online and in person to understand their shopping habits, aesthetic preferences, and brand perceptions. Assist with survey distribution and participant recruitment.
• Research competitors: Visit competitor stores and marketing events as a consumer to assess their target audiences, customer experience, and marketing activities.
• Organize findings and share insights: Consolidate research materials, submit weekly and monthly reports on time, and help translate findings into actionable insights for product and brand teams.
• Support other projects: Assist with occasional offline events and other cross-functional projects based on business needs.

Requirements

• A background in design is preferred, especially visual communication, fashion design, or user research. The ability to create fashion design sketches is a plus.
• Must have lived locally for an extended period or grown up in the local market, with a strong understanding of local culture and consumer behavior.
• Strong observational skills and the ability to document real-world findings through photos, notes, and sketches.
• Confident communication skills and the ability to conduct user interviews and market research independently.
• Strong execution skills, reliability, and the ability to complete research tasks on schedule while ensuring accurate documentation.
• Proficiency in smartphone photography and basic office tools. Familiarity with Figma, Notion, or survey tools is a plus.
• Previous experience in user research, or market research is preferred.