Working Student / Marketing Intern

Duration: min. 6 months, mandatory internships are possible

Hours: approx. 20 hours/week as a working student or as agreed for an internship

Focus: Building and further developing an international marketing and recruiting funnel for a master’s program

Do you want to do more than just manage existing marketing initiatives—do you want to help develop an international recruiting strategy from the ground up?

For the interational further education master program Global Production Engineering, you’ll work on tapping into new target markets, gaining a better understanding of international prospective students, and developing a measurable recruiting funnel from individual marketing activities. From CRM and lead management to international college fairs, campaigns, and market analyses, you’ll be able to contribute your own ideas, test them, and track their impact using real data.

Responsibilities

Marketing Strategy & Target Audiences

· Assist in defining and validating international target audiences and personas

· Develop and test target-audience-specific messages

CRM & Lead Management

· Assist in setting up and maintaining a CRM system

· Develop a lead structure and segmentation, e.g., by region of origin, professional experience, areas of interest, and readiness to apply

· Designing follow-up and lead nurturing processes

· Assisting with the development of a KPI dashboard for the recruiting funnel

· Systematically recording and tracking acquired leads

Monitoring & Reporting

· Defining and monitoring relevant KPIs

· Analyzing the performance of individual marketing initiatives

· Preparing regular reports for program leadership and management

· Identification of optimization measures

Desired Profile

· Degree in marketing, business administration, international management, communications, economics, or a related field

· Strong interest in international marketing and higher education marketing

· Initial practical experience in marketing, business development, or recruiting is a plus

· Analytical and structured approach to work

· Interest in CRM, marketing automation, and data-driven marketing

· Very good English skills; knowledge of German is a plus

· International experience or intercultural competence is desired

· Ability to work independently and a passion for building new structures

Particularly Relevant Skills

· Excel / data analysis

· CRM systems

· Email marketing

· LinkedIn campaign management

· Google Analytics or web analytics

· Market and competitive research

· KPI reporting

What we offer

We offer you competitive compensation based on the TV Stud collective bargaining agreement (up to 80 hours per month), flexible working hours, and plenty of freedom to shape your work. In our small, international team, you can expect quick decision-making processes, a relaxed and uncomplicated work environment, and the opportunity not only to suggest your own ideas but also to try them out and implement them on your own.

If you think strategically, enjoy working with data, and are eager to play an active role in shaping international higher education marketing, we’d love to get to know you.

Bring your perspective to the table and help us reach the next international generation of GPE students.