Working Student - Digital Marketing Support

• Jopestraße 4, 72072 Tübingen, Germany
• Marketing, Communication, PR
• Working student
• Hour based

BayWa r.e. is the home for change makers. We r.e.think energy – how it is produced, stored and can be best used to enable the global renewable energy transition that is essential to the future of our planet. At BayWa r.e. we effect change globally. With locations in numerous countries, thousands of colleagues are already working across the world, collaborating with local businesses to proactively shape the future of the energy sector.

With a network of over 20 locations worldwide, more than 1,200 employees and over 30 years of experience, the Business Entity Solar Trade within BayWa r.e. group is one of the world’s leading distributors of photovoltaic components. Throughout the B2B sector we supply and support our cooperation partners and installers with innovative photovoltaic products.

About The Role

If you're looking to kick-start your career in digital marketing and gain hands-on experience with the tools that power a global business, look no further. We are looking for a motivated intern to help us with administrating and supporting our users with our digital tools used in our digital customer-facing environment. This includes helping users work with different platforms (such as CMS and Analytics), supporting selected operational tasks, and creating clear guidance materials.

You will be part of a sub-team of the Digital Business Development department. Our department services and maintains the customer facing IT platform (E-commerce and digital marketing) of BayWa r.e. Solar Trade. In our team you will find a unique opportunity to gain exposure to enterprise-level digital marketing, analytics, e-commerce, and customer experience technologies. You'll also be learning from experienced professionals and contributing to projects that reach customers across multiple international markets.

What You Will Do

• Support our internal users with our content management system (TYPO3) and analytics pipeline (Google Suite – GA4, GTM) with trouble shooting and operations
• Administer and help maintain our digital and online marketing tools
• Help internal users understand and use these tools effectively in their daily work
• Document tool usage, common processes, and recurring questions in a clear and structured way
• Help identify recurring usage problems and suggest practical improvements
• Support the team in keeping tool-related information, access structures, and guidance material up to date

What You Will Bring

• You are enrolled in a relevant field of study, such as business administration, communication, marketing, information systems, or a related area
• You are interested in websites, how they work, and what marketers and E-commerce managers use them for
• You enjoy helping others understand and use tools effectively
• You work in a structured, reliable, detail-oriented way and have an end-to-end responsibility mindset
• You are comfortable learning new software tools and finding your way through different systems
• First experience with CMS or analytics is a plus but not required
• You speak English fluently; German skills are a plus

What We Are Ready To Offer You

• Hands-on experience with digital tools used in online marketing and digital business
• Insight into how global teams use content, analytics, marketing, and business-related platforms on an enterprise scale
• Experience in digital marketing, tool administration, and user support
• Mentoring from experienced colleagues in digital business, online marketing, and tool operations
• Last but not least: you are driving forward the energy transition as part of a great team and ensuring that our future becomes a little greener

Is This Role The Right Fit For You?

This is more than a working student opportunity. It's a chance to gain hands-on experience with the tools, technologies, and platforms that power a global digital business. Learn from experienced professionals, contribute to real projects, and build skills that will accelerate your career in digital marketing and e-commerce. We look forward to receiving your online application, including your CV, cover letter, academic transcripts/certificates, a current proof of enrollment stating your current semester of study, and documentation confirming the standard duration of your degree program.

#BWreSOLARTRADEGLOBAL

• Claire Fuernrohr
• Senior Recruiter/Talent Acquisition Expert