Working Student (m/f/x) | Digital Marketing & Communications

That's why a working student position at tesa is worth it:

Your benefits

• You are a full-fledged member of the team, which shows you trust and appreciation
• You will be given individual opportunities to shape and develop your career: We challenge and encourage you, coach you and give you feedback
• You have the opportunity to write your thesis with us in addition to your time as a working student
• You have the chance to be promoted in our tesa Talents program for further development prospects after your studies
• You will work up to 18h/week and receive an attractive salary of 1.519€ / month
• You work at the tesa campus and mobile with flexible working hours
• You can train in the in-house gym on equipment or in courses for 4€ per month and take advantage of massages or physiotherapy
• You can also expect a barista bar and our company restaurant with a wide variety of choices
• You will receive a discounted travel allowance for the Hamburg public transport system
• You will receive discounts on products from tesa, Beiersdorf, and many others

What you will do

Are you a proactive, motivated student eager to gain hands-on marketing experience in a global company? Join our Digital B2B Marketing team as a Working Student to assist in executing dynamic digital and non-digital marketing initiatives across Europe. This role provides an opportunity to work closely with digital marketing specialists, developing and implementing campaigns across various channels, including social media, websites, CRM, and account-based marketing.

• Marketing Program Support:

Assist with digital and non-digital marketing activities as part of the yearly programs for European market segments. Contribute to account-based marketing strategies targeting specific customer groups.

• Campaign Development & Implementation:

Support the creation, localization, and launch of multi-channel marketing campaigns across websites, social media, and email. Help integrate SEO, inbound marketing, and event-driven strategies to enhance customer engagement.

• Content Creation & Localization:

Collaborate in adapting and customizing marketing assets to fit local markets, optimizing content for regional impact and lead generation.

• Event Coordination:

Assist in organizing and executing customer-facing events like trade shows, tech days, and HQ visits, coordinating with internal teams and external vendors for smooth delivery.

• CRM & Data Management:

Maintain and leverage CRM data for targeted outreach, helping support personalized communication strategies.

• Performance Measurement:

Track, analyze, and report on key campaign performance metrics, providing insights to refine and optimize marketing strategies.

What you will need

• You are open for a 6-month working student contract, starting in September 2026 (earliest start date: September 15, 2026).
• You are currently pursuing a degree in Business, Communication, Marketing, Media Studies, or a related field.
• You have gained initial experience in content creation, communications, marketing, project work, student initiatives, internships, or other relevant activities, and enjoy creating engaging content.
• You are confident and curious when working with AI tools.
• You are proficient in Microsoft Office applications; experience with graphic design, video editing, or other digital content tools is a plus.
• You have a good understanding of digital formats, channels, and target audiences.
• You are a strong communicator, enjoy collaborating with others, and can think across different disciplines.
• You are well organized and have strong coordination skills.
• You have an excellent command of German and English, both written and spoken.

What you can expect

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products. With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.