Growth & Brand Strategy Intern (m/f/d)

About NOVARCH

NOVARCH is an Ilmenau-based AI and software systems company. We design and build digital systems, automations, AI-supported workflows and custom software around measurable business outcomes, human control and data ownership.

We are looking for one paid Growth & Brand Strategy Intern to help build NOVARCH’s first structured growth and brand evidence system for Ilmenau and the surrounding Ilm-Kreis region.

Your mission

During this four-week internship, you will investigate how NOVARCH should identify, attract and communicate with relevant local businesses.

You will connect market research, customer understanding, brand positioning, website messaging and measurable growth experiments into one practical operating system.

Inputs you will receive

• NOVARCH’s company and product architecture
• Current website and LinkedIn presence
• Existing regional market and competitor research
• Current product and commercial hypotheses
• Founder interviews and working sessions
• Approved access to relevant analytics and internal tools

Week 1: Market and audience intelligence

• Analyse relevant businesses and buyer groups in Ilmenau and Ilm-Kreis
• Review selected competitors, agencies and technology providers
• Identify three promising customer segments
• Audit NOVARCH’s current website, LinkedIn presence and brand clarity

Week 2: Positioning and messaging

• Create customer profiles and problem hypotheses
• Develop a positioning and message matrix
• Recommend improvements to homepage and LinkedIn messaging
• Define content themes for local credibility and commercial conversations

Week 3: Growth experiments

• Design two small, measurable growth experiments
• Prepare required content, outreach copy or landing-page material
• Define audience, channel, call to action and success metric
• Support execution after founder approval

Week 4: Measurement and handover

• Analyse responses and engagement signals
• Separate activity metrics from real commercial evidence
• Document findings, failed assumptions and recommendations
• Deliver a reusable Growth & Brand Playbook

Final outputs

• Regional Market and Competitor Map
• Customer Segment and ICP Shortlist
• Brand and Website Audit
• Positioning and Messaging Matrix
• Two Growth Experiment Briefs
• Basic Growth Measurement Dashboard
• NOVARCH Growth & Brand Playbook v1

Tools

The work may involve Notion, Excel or Google Sheets, Canva or Figma, LinkedIn, website analytics, Search Console and basic CRM tools. AI tools may support research and drafting, but sources and conclusions must be independently checked.

Your profile

• Studying marketing, business, economics, communications, business informatics or a related subject
• Strong research and analytical thinking
• Interest in business growth, branding and customer behaviour
• Ability to turn research into clear commercial recommendations
• Basic confidence with spreadsheets and presentation tools
• Familiarity with digital marketing, websites or social media
• Reliable communication and independent working style

German at B2 level or above is preferred. Strong English-speaking applicants are also welcome.

Practical details

• One paid voluntary internship
• Location: Ilmenau / Ilm-Kreis, hybrid
• Duration: Four weeks
• Capacity: Up to 10 hours per week
• Compensation: €13.90 gross per hour
• Planned start: 1 October 2026

Application

• Submit your CV through LinkedIn. Cover letter is required.