Working Student SEO Product (m/f/x)

Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past three decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

For our office in Berlin, we are looking for you as part time Working Student (m/f/x) in a fixed term contract.

Your Responsibilities

• Dive into GA4 and internal search analytics to uncover actionable insights that sharpen our webshop experience
• Plan, conduct, and document user research, from surveys to usability tests, so our digital products reflect how people actually shop
• Maintain and optimize content with a hands-on approach; spot content gaps through search data analysis and close them
• Monitor and evaluate A/B tests, document results, and turn findings into clear recommendations that drive conversions
• Support technical SEO tasks, from crawl analysis to structured data, to make sure our webshop is as discoverable as it deserves to be
  
  

Your Profile

• You are enrolled in a Bachelor’s or Master’s degree program in Marketing, Business, Data Analytics, UX, Psychology, or a related field and can support us up to 20 hours per week
• You have an analytical mindset and a structured, independent way of working. You enjoy digging into data and spotting patterns
• You are a fast learner and are interested in e-commerce and digital product optimization
• Experience with web analytics tools, SEO fundamentals, or user research methods is a plus
• You are comfortable working with Excel
• You are business fluent in German and English, written and spoken