Publicis One Touch

About

Publicis Groupe and Beiersdorf have created Publicis One Touch for their next digital transformation, a new type of agency model based on agility and interdisciplinary design. Publicis One Touch is designed to build a truly connected NIVEA marketing ecosystem, with data at its heart, to work with a single, connected view of marketing adoption and performance, brand health and customer insights across the entire customer journey to drive efficiency, effectiveness and brand love.